NYC-based designer and director building bold, clear systems for brands, ideas & experiences. Rooted in curiosity, culture, and clarity.
NYC-based designer and director building bold, clear systems for brands, ideas & experiences. Rooted in curiosity, culture, and clarity.
NYC-based designer and director building bold, clear systems for brands, ideas & experiences. Rooted in curiosity, culture, and clarity.
◉ Currently an ACD at Yahoo!
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Selected Work/2026
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FOCUSES
01
Brand Identity
02
Visual Systems
03
Digital Design
04
Creative Direction
05
Brand Stewardship
01
Brand Identity
02
Visual Systems
03
Digital Design
04
Creative Direction
05
Brand Stewardship
Brand Identity
Visual Systems
Digital Design
Creative Direction
Brand Stewardship
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Approach
01
Observe
Clarifying the context, the audience, and the ambition. Before making anything, I look closely at the mechanics of the project to understand what the work actually needs to do.
01
Observe
Clarifying the context, the audience, and the ambition. Before making anything, I look closely at the mechanics of the project to understand what the work actually needs to do.
01
Observe
Clarifying the context, the audience, and the ambition. Before making anything, I look closely at the mechanics of the project to understand what the work actually needs to do.
02
Shape
Turning the insight into a visual system. I organize typography, image, and composition with intent, ensuring every choice serves the core idea.
02
Shape
Turning the insight into a visual system. I organize typography, image, and composition with intent, ensuring every choice serves the core idea.
02
Shape
Turning the insight into a visual system. I organize typography, image, and composition with intent, ensuring every choice serves the core idea.
03
Refine
Editing until the system feels inevitable. My goal is to reduce complexity without flattening meaning, resulting in work that's clear, confident, and functional.
03
Refine
Editing until the system feels inevitable. My goal is to reduce complexity without flattening meaning, resulting in work that's clear, confident, and functional.
03
Refine
Editing until the system feels inevitable. My goal is to reduce complexity without flattening meaning, resulting in work that's clear, confident, and functional.
A collection of AI-generated explores, experiments, and scraps from the process.
A collection of AI-generated explores, experiments, and scraps from the process.